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Monday, December 7, 2009

Thanksgiving: B2B, not B2C

Thanksgiving is probably the most celebrated family feast in America. All races and creeds join the feast and many people, usually dispersed across the country, go back to their home cities and towns to join their families. The feast is celebrated on the forth Thursday of November. The normal meal include a turkey.
I spent my first Thanksgiving with the Bowmans, who had an open-house party. Most of their children (they have 11) were there and neighbors also showed up. After dinner, some of the children, who are already adults, started telling family stories from their childhood, where in every case their dad was the heroe.
Traditionally, it was a time to give thanks to God for the harvest and express gratitude to others for our many blessings. While historically religious in origin, Thanksgiving is now primarily identified as a secular holiday. For instance, during Thanksgiving there are at least 3 football games and people click in front of the TV for hours. The day after is the so called "Black Friday", basically a consumerism "feast" with big sales, to the point that crowds line-up before stores early in the morning to get into the shops.
It would be worthy remembering the roots of Thanksgiving. B2B (Back-to-Basis), instead of B2C (Business-to-Consumer) approach.

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